Search engine optimization is a competitive, ever-changing landscape that requires marketers to adapt fast. Google changes its own algorithm up to 600 times every single year. And according to Google itself, it has confirmed this in tweets , “each day, Google usually releases one or more changes…” Keeping up with changes is extremely hard. But it’s also necessary if you want your organic traffic to be consistent and continue to improve. You can’t be doing what worked five years ago today and expect the results to last forever. With changes coming daily and significant updates in the works, SEO is, has and will keep changing as consumer behavior changes. Google’s search engine is designed for the people, not for the marketers. We can’t keyword stuff anymore and expect to rank number one. Now meaningful experiences for users play a key role in success. Creating content that solves user problems faster and more efficiently. As of late, Google has pumped out a few ma...