Grow Your Business throw Out of Digital Marketing

Apple Accidentally Reveals Radical New iPhone XS: This is it. Following months of Apple AAPL +0.93% dropping hints about its new iPhones deep inside iOS 12, now the company has ‘accidentally’ misplaced an official image of its iPhone XS and iPhone XS Plus for everyone to see… Credit for the discovery goes to 9to5Mac and its almost infallibletipster Guilherme Rambo who has attained finalised press photography of the new iPhones, along with confirmation of a new colour. Interestingly, the image itself is perhaps the least interesting part of the leak. It shows the second generation 5.8-inch iPhone X and new supersized 6.5-inch model (for which we already know all the specifications) together, as well as the gold finish Apple previously tested with the original iPhone X but never released. Both models also have a notch, though the strategically positioned wallpaper obscures this from view. But the real fascination is Apple’s choice of name. “We believe that the new 5.8-inch and 6.5-inch i...

Google  announced  some important changes to how user management and rights work within the  Google Search Console . Here are the important changes happening now and in the near future: All users, no matter if they only have the lowest level of permissions or the highest, will be able to see critical site messages. Google added better history tracking to show which individual performed which significant property-affecting modifications. These modifications include changes such as changing a setting, validating an issue or submitting a new sitemap. The new Search Console enables you to share a read-only view of many reports, including Index coverage, AMP, and Mobile Usability. A new user management interface enables all users to see and manage (if they have rights to do so) user roles for all property users. A simpler permission model where Google will limit the “restricted” user role to read-only status. Read-only users will no longer be able to perform any state-changing...

Google announced the release of version 4.2 of the Google My Business API , a way for developers to quickly make modifications to Google My Business listings programmatically. The API can be accessed here but is not open to all. You need to request and be granted access to this API in order to use it. The new features include: Verification Third-party platforms integrated with Google My Business can now offer their merchants the ability to verify their Google My Business listing directly on their native platform. This includes pulling the list of verification options available for a listing, triggering Google My Business verification such as sending a postcard, getting a phone call, and submitting a PIN code for verification. Third party platforms will now be able to fully onboard and verify merchants directly on their platform instead of interrupting their workflow and forcing merchants to Google My Business. Google Locations API users are now able to better identify if a listing alre...

One of the most frustrating things about SEO is getting everything to work together like it should. If you’ve done SEO, you know exactly what I’m talking about. There are so many little elements in SEO that sometimes it seems impossible for everything to work out perfectly. Even today! I know I talk a lot about how “smart” the search algorithms are and how it’s virtually impossible to game the system. But there are still a  lot  of different elements, all of which have to be perfectly arranged in order for your SEO to really succeed. Many times, the problem will be a small gear in the machine that you might have never noticed before. Case in point: Page title tags. Before you yawn and find some more sexy SEO topic to jam on, hear me out. Title tags are one of the cornerstones of SEO. They always have been, and as far as we can tell, they always will be. Moz explains , “title tags are the second most important on-page factor for SEO, after content.” When it comes to low effort/...

I   write   a   lot   about   writing . That’s because I  love  content marketing. In my case, that involves  writing long form articles  like the one you’re reading now. I love content marketing because it delivers insane levels of success to businesses all over the world. When I first got into the marketing industry about ten years ago, it was all about technical SEO and link building. Today? It’s all about content. Just look at the way the content marketing  industry has exploded! It doesn’t matter if you run a tiny mom & pop shop or a mega-billion dollar corporation. Content marketing works. But in this article, I’m not just going to sing the praises of content marketing. Instead, I’m going to take a deep dive into something that most people  don’t  talk about — a tiny slice of content marketing. It’s one of those small-but-mighty secrets that will either make or break your success in content marketing. I’m ta...