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Showing posts from September, 2018

Search Engine Optimization (SEO),Social Media, Article Submission

How to Protect Your Website from Negative SEO

The entire SEO industry experienced a major transformation over the past two years. As a result, many online marketers have dramatically changed their strategies. Ranking high in Google for competitive keywords is not as easy as it was three years ago. Because black hat SEO is harder and harder to execute, and less and less likely to deliver results, a new type of SEO has emerged called “negative SEO.” This is a guide that will help you understand what negative SEO is and how you can protect your business from becoming a victim. If you are serious about building your brand online and keeping it safe, this is something you should not ignore. What is Negative SEO ? Negative SEO refers to the practice of using black hat and unethical techniques to sabotage a competitor’s rankings in search engines. Negative SEO attacks can take a number of different forms: Hacking your website Building hundreds or thousands of spammy links to your website Copying your content and distributing it all ov...

9 Powerful LinkedIn Marketing Tips (That Actually Work)

The world is shrinking. Remember the Six Degrees of Separation trend from the 1990’s? The hypothesis was that anyone in the world could be connected to anyone else by only six people. Meaning your friend who has a friend (and so on) somehow knows LeBron James. Cool idea, right? It’s now down to 3.5 Degrees . We’re more connected than ever these days, and that’s a bit of bad news for the B2B marketer. A smaller world means the never-ending lead generation process has an ever-shrinking window. How do you find new ways to generate leads then? Well, this may surprise you, but LinkedIn has become an effective tool for  generating B2B leads  that many businesses haven’t explored. I’m going to show you how to generate leads with effective LinkedIn marketing. But before I show you how, you need to understand the ever-shrinking social media lead pool and what it means in the competitive B2B world. Is LinkedIn really effective? The short answer is: Yes. In fact, there have been som...