The world is shrinking. Remember the Six Degrees of Separation trend from the 1990’s? The hypothesis was that anyone in the world could be connected to anyone else by only six people. Meaning your friend who has a friend (and so on) somehow knows LeBron James. Cool idea, right? It’s now down to 3.5 Degrees . We’re more connected than ever these days, and that’s a bit of bad news for the B2B marketer. A smaller world means the never-ending lead generation process has an ever-shrinking window. How do you find new ways to generate leads then? Well, this may surprise you, but LinkedIn has become an effective tool for generating B2B leads that many businesses haven’t explored. I’m going to show you how to generate leads with effective LinkedIn marketing. But before I show you how, you need to understand the ever-shrinking social media lead pool and what it means in the competitive B2B world. Is LinkedIn really effective? The short answer is: Yes. In fact, there have been som...