Grow Your Business throw Out of Digital Marketing

If your social strategy is struggling, maybe it’s time to try something different. As far as I can tell, there are three schools of thought when it comes to developing a social media marketing strategy. The first is a focus on using the latest  new tactics available . The reality of the social media marketing landscape is that there are plenty of businesses that subscribe to this ideology. Businesses like  Marketing Land  revolve their entire content strategy around tackling every change in the industry and turning it into something valuable for their audiences. And can you blame them? When the industry seems to unanimously support a new tactic, it’s easy to assume that your strategy needs an upgrade. The second school of thought operates on the opposite end of that spectrum. Instead of focusing on what’s new and exciting, these businesses work using tried-and-true methods that have been proven to work over and over again. Novelty is nice, but these brands care more about...

Just about seven years ago, Google launched its own social networking site named Google+. On Monday, Google announced it will be closing down the consumer version of Google+ in the coming months as it disclosed a privacy bug. Google said “the consumer version of Google+ currently has low usage and engagement,” adding that “90 percent of Google+ user sessions are less than five seconds.” Google+ and +1 button ranking influence?  Before Google+ rolled out, Google launched plus one buttons for websites in 2011. It hinted those buttons were one of many ranking signals used for search quality and rankings. Over the years, Google pushed back on that, and as Google+ grew (or shrunk), Google said it did not use Google+ or plus ones as a ranking signal. It was a hot topic as studies showed evidence both ways. In any event, with Google+ going away, you can rest assured that Google+ and +1 buttons will have no impact on rankings going forward. So this case is closed. Google+ did influence so...

The world is shrinking. Remember the Six Degrees of Separation trend from the 1990’s? The hypothesis was that anyone in the world could be connected to anyone else by only six people. Meaning your friend who has a friend (and so on) somehow knows LeBron James. Cool idea, right? It’s now down to 3.5 Degrees . We’re more connected than ever these days, and that’s a bit of bad news for the B2B marketer. A smaller world means the never-ending lead generation process has an ever-shrinking window. How do you find new ways to generate leads then? Well, this may surprise you, but LinkedIn has become an effective tool for  generating B2B leads  that many businesses haven’t explored. I’m going to show you how to generate leads with effective LinkedIn marketing. But before I show you how, you need to understand the ever-shrinking social media lead pool and what it means in the competitive B2B world. Is LinkedIn really effective? The short answer is: Yes. In fact, there have been som...