Drive SEO results with artificial intelligence

One of the more powerful subsets of Artificial Intelligence (AI) being used these days in SEO is machine learning, which deals specifically with the training of algorithms, or understanding how and why algorithms work.

But machine learning is only as good as the data it is operating on. Part of what makes a great use case for machine learning is having large amounts of very precise data. Without this precision however, model guidance gets murky, and often leads to erroneous (and costly) conclusions.

Are you using the right data? You can’t just take Google ranking data, which is effectively the output of a black box, feed it into some sort of machine learning, and automatically get positive results.

This white paper from Market Brew shows you how to drive better SEO results with AI and precision data. Visit Digital Marketing Depot to download “Implementing Artificial Intelligence to Attack SEO.”

Comments

Google Image Search updates guidelines, adding structured data, speed and more

Google updated the Google Image Publishing Guidelines document today, adding more details around structured data, page speed, title management and user experience details. The old documentation can be viewed in this screen shot I captured previously. The new guidelines have updated content around creating a better user experience with your images, including adding good context, optimizing placement, embedding tips, device-friendly sites and good URL structure for your images . In addition, Google has explained how the image titles work since the change. Google also added sections for adding structured data for product, video and recipe markup. There is a new section for speed, including information about their PageSpeeds Insights tool, AMP and responsive image techniques. You can check out the new guidelines over here and compare them to the old guidelines over here .

Google My Business API v4.2 released Today

Google announced the release of version 4.2 of the Google My Business API , a way for developers to quickly make modifications to Google My Business listings programmatically. The API can be accessed here but is not open to all. You need to request and be granted access to this API in order to use it. The new features include: Verification Third-party platforms integrated with Google My Business can now offer their merchants the ability to verify their Google My Business listing directly on their native platform. This includes pulling the list of verification options available for a listing, triggering Google My Business verification such as sending a postcard, getting a phone call, and submitting a PIN code for verification. Third party platforms will now be able to fully onboard and verify merchants directly on their platform instead of interrupting their workflow and forcing merchants to Google My Business. Google Locations API users are now able to better identify if a listing alre...

Google updates user management and rights in Google Search Console

Google announced some important changes to how user management and rights work within the Google Search Console . Here are the important changes happening now and in the near future: All users, no matter if they only have the lowest level of permissions or the highest, will be able to see critical site messages. Google added better history tracking to show which individual performed which significant property-affecting modifications. These modifications include changes such as changing a setting, validating an issue or submitting a new sitemap. The new Search Console enables you to share a read-only view of many reports, including Index coverage, AMP, and Mobile Usability. A new user management interface enables all users to see and manage (if they have rights to do so) user roles for all property users. A simpler permission model where Google will limit the “restricted” user role to read-only status. Read-only users will no longer be able to perform any state-changing...

Grow Your Business throw Out of Digital Marketing

Search This Blog

Search Engine Optimization (SEO),Social Media, Article Submission