Drive SEO results with artificial intelligence

One of the more powerful subsets of Artificial Intelligence (AI) being used these days in SEO is machine learning, which deals specifically with the training of algorithms, or understanding how and why algorithms work.

But machine learning is only as good as the data it is operating on. Part of what makes a great use case for machine learning is having large amounts of very precise data. Without this precision however, model guidance gets murky, and often leads to erroneous (and costly) conclusions.

Are you using the right data? You can’t just take Google ranking data, which is effectively the output of a black box, feed it into some sort of machine learning, and automatically get positive results.

This white paper from Market Brew shows you how to drive better SEO results with AI and precision data. Visit Digital Marketing Depot to download “Implementing Artificial Intelligence to Attack SEO.”

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Google Image Search updates guidelines, adding structured data, speed and more

Google updated the Google Image Publishing Guidelines document today, adding more details around structured data, page speed, title management and user experience details. The old documentation can be viewed in this screen shot I captured previously. The new guidelines have updated content around creating a better user experience with your images, including adding good context, optimizing placement, embedding tips, device-friendly sites and good URL structure for your images . In addition, Google has explained how the image titles work since the change. Google also added sections for adding structured data for product, video and recipe markup. There is a new section for speed, including information about their PageSpeeds Insights tool, AMP and responsive image techniques. You can check out the new guidelines over here and compare them to the old guidelines over here .

How to recover from a negative SEO attack

Welcome to the next-to-the-last article in our six-part series on negative SEO . If you’ve been following along, you understand what negative SEO is. You’ve audited your situation to know whether or not you were hit, and you know how to reduce your likelihood of being a target in the future. You even know how to try and defend yourself from an ongoing negative SEO campaign. Now, it is time to clean up the mess. This article is meant to serve as a companion piece to the previous articles in the series. As such, we will once again segment the recovery process into three main areas: links, content and user signals. The good news is that you can recover from attacks in any of those areas; the bad news is that, depending on what type of negative activity you’re attempting to recover from, it could be a lengthy process. Inbound links The first step is to build a disavow file of the most toxic links you have identified in your analysis of the attack. You can find more about how to structure ...

Google Speed Update is now being released to all users

Google has updated its original blog post around the Speed Update saying this is now “rolling out for all users.” Google this morning has begun incorporating the new Speed Update algorithm in the mobile search results as a search ranking factor. We posted detailed FAQs on new Google Speed Update a while back explaining some of the more common questions around the speed update. And as we clarified last week, this update only impacts the slowest of sites on the internet. Google’s original announcement said this will “only affect a small percentage of queries.” One of the more common questions we hear is how we know if Google considers our web pages to be fast or not. Google won’t give you a specific metric about this, but the search giant does say it uses a number of ways to measure page speed and suggested webmasters look at the metrics from the Chrome User Experience report, the Lighthouse tool and PageInsights tool. Again, Google has quietly updated the blog post this morning to say ...

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